Eyelash extensions are a service that is constantly used almost every third girl. High demand breeds high supply, hence the masters, beauty salons, providing lash extensions, now a lot. But the real class specialists will always be in short supply. And with the right professional approach, this service can bring a very good income and result in a profitable business.
Eyelash extensions are the kind of business that can take a girl without fear of failure.
Advantages
- Always a high, growing demand for professional services.
- Small initial investment (training, purchase of materials, equipment and tools).
- Fast learning curve (from scratch you can take a course in about 3 weeks, then it remains only to polish their skills).
- Low cost to advertising Eyelash Extension, because quality service starts to work great advice from friends, acquaintances, colleagues.
- Several options for monetizing this business (to receive direct payment for the service build-up, to conduct training, opening a beauty salon with additional services sale of cosmetics and related products).
Disadvantages
- Competition in this kind of business is high, a lot of artists. But really few professionals. And professionals will always have customers, and the price tag is much higher than the market average.
- Also have to constantly learn if there is a goal to grow as a master, to work with a high price tag and increase the profitability of the business. But this nuance is probably inherent in any kind of professional activity now.
- If you formalize the business, to organize a cosmetic office will need a suitable, necessarily commercial, complying with all standards.
How to start lash extensions at home
If there is no experience, you need to be trained. Courses are now on the market offered not a few. And it is worth considering that the training will have to constantly. Technology is constantly changing, there are new trends, and if they do not watch, to survive in a highly competitive environment will be difficult, rather impossible.
The choice of location: at home or in a salon.
Several options for providing services are possible.
The most suitable option for the start is to take clients at home. Before you start extending eyelashes at home, it is important to allocate and arrange a separate room for work. So it will be seen a professional approach and clients can feel comfortable. Plus the necessary cleanliness is easier to maintain.
This variant of work is suitable for the beginning. But to move forward, you need a full-fledged, specialized space.
The eyelash extensions salon should be located in a facility that meets the requirements and standards.
It is important to properly store all materials and tools in a special box. Eyelashes, glue and washes need to be renewed monthly, consumables as needed. For the purchase of these materials will need funds and the price varies, depending on the manufacturer.
Possible list of services and prices
To scale the business, to increase the average check, the studio of false eyelashes can offer a wide list of services. A great option accompanying lash extensions service design, coloring, styling eyebrows. As a rule, female clients do not mind using both services at once. You can also put in the price list lash coloring, laminating, decorative makeup, etc.
How to attract customers for eyelash extensions
Competition in the field of eyelash extensions is high, however, to find his client is possible. The main thing is to work constantly to attract. Be sure to keep accounts in social networks, the formation of a personal brand, the regular publication of posts with attractive photos of examples of work. It is important to publish training, certificates, including for equipment and materials, to increase customer loyalty. Don’t be shy about asking clients to leave feedback on your and their pages.
You can cooperate with photographers, photo studios, magazines, providing services for their models. Participate in various events, master classes to assert yourself as an expert.
It is important to develop an attractive corporate identity for the studio. Use it in advertisements and handouts. Hang a stylish signboard and place outdoor advertising near the salon.
You can create a small business card site for promotion in search engines.
And most importantly, do not forget about friends and acquaintances, this is a great advertisement for eyelash extensions, which works well in this area for you and against you. A satisfied client will bring you 5-10 more, and dissatisfied can seriously damage your reputation.
Tips for novice masters on eyelash extensions
Your business is quite realistic, you need only a little courage, effort, well, and a small cash investment. Focus on quality and professionalism is what will enable you to survive and succeed in a highly competitive environment.
Continuous learning will help to be a real professional and to be in the trend. And, of course, we do not forget about promotion. We use different sources of advertising.
